Voice SMS for a Political Campaign
Client: A political party preparing for state elections.
Challenge
The campaign team needed to reach rural and semi-literate voters who may not easily read SMS messages. They required a cost-effective, personal, and accessible way to broadcast their candidate’s vision.
Solution
They deployed Voice SMS Messaging to:
-
Broadcast pre-recorded campaign messages in local languages.
-
Reach over 500,000 voters across multiple LGAs.
-
Schedule reminders for rallies and voter education programs.
Results
-
65% audience recall for campaign slogans.
-
20% increase in voter turnout at rallies.
-
Stronger emotional connection with voters through the personal voice of the candidate.
Client Testimonial
“Voice SMS gave us a unique way to communicate with voters in their mother tongue. It felt like a personal conversation.”
