If you have been using bulk SMS in Nigeria for some time, you would have noticed one frustrating reality—many messages don’t deliver. Even when you use a standard platform, there are too many restrictions on what you can write and how you can arrange your content. For example, you cannot include a full phone number as a call-to-action inside the SMS.

Have you noticed that people pay more attention to WhatsApp messages than regular bulk SMS? Why is this the case? The answer is simple: network providers have flooded our phones with too many spam messages, making people lose interest in SMS altogether.